VISTAR / PFG

Building a brand that literally jumps off the shelves is why our partnership works so well. We have the design eye, they have the tasty snacks. 

Vistar and Performance Food Group are a fascinating group of people and brands with one thing in mind - bringing great food to the people. The Nichez team has solved a myriad of design challenges for these valued customers. Within their innovative white-label packaging industry, we have executed everything from a visual look and feel for AMC movie candy, to a dynamic branding and packaging setup for Cesh Syrups and lots more. What’s next? We’re not sure, but we know it’ll taste great.

Being an agile, tactical branding team for a large company like PFG is very rewarding. They come at us with a challenge, and we take care of it. Whether it’s packaging a new condiment line, a new line of snacks for a custom client, or anywhere in-between.

Building a brand that literally jumps off the shelves is why our partnership works so well. We have the design eye, they have the tasty snacks.