Alpine Bank Branch Launch

Community Activation, Guerrilla Marketing & Integrated Campaign Strategy

When Alpine Bank prepared to open a new branch on the border of Aurora and Denver, they didn’t want a traditional ribbon-cutting announcement. They wanted something meaningful—something that reflected the heart of the neighborhood and celebrated the people who lived there.

Alpine Bank partnered with Nichez to create a launch campaign that did more than advertise a new location.
It needed to connect, engage, and build community pride.

Our solution:
A Community Cookbook Contest inviting residents to share the recipes that define their families, cultures, and stories—along with the chance to win up to $2,025.

The result was a neighborhood-wide guerrilla campaign that brought people together through food while generating excitement for the bank’s new branch.

The Challenge

Promoting a new bank branch—especially in a diverse, high-traffic area like the Aurora–Denver border—requires more than standard advertising.
The challenge was to design a campaign that:

• Resonated authentically with neighborhood residents
• Showcased Alpine Bank’s commitment to community connection
• Encouraged active participation, not passive awareness
• Reached a wide demographic with different cultural backgrounds
• Built real buzz in advance of the branch opening
• Drove submissions to the cookbook contest and attendance at events

The campaign needed to feel local, human, and worth stopping for.

The Solution

The full guerrilla campaign blended traditional advertising with community-first outreach:

• Local newspaper ads introducing the contest and prize
• Billboards and posters across Aurora and Denver
• Community pop-up events to meet residents in person
• Social media awareness amplifying the contest to thousands of locals
• A recipe submission system that welcomed diverse cultural dishes
• A judging panel featuring a celebrity chef and Alpine Bank staff
• A printed and digital cookbook showcasing selected recipes

For Alpine Bank, opening a new branch wasn’t about transactions—it was about forming connections. By designing a unique, culturally rich cookbook contest and an integrated guerrilla campaign, Nichez helped the bank launch with authenticity, creativity, and genuine community engagement.

The cookbook became a symbol of the neighborhood’s diversity. The campaign became a celebration.
And Alpine Bank’s new branch opened with not just awareness—but with goodwill, pride, and a seat at the community table.

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