JR&Co. Digital Stadium Ads

JR&Co. — Digital Stadium Advertising

JR&Co. partnered with Nichez to strengthen their presence across three major Kansas sporting venues. Our team designed a suite of high-impact digital ads engineered for stadium-scale visibility and fast viewer recognition.

Challenge

Create bold, legible ads that perform across diverse LED formats—from outdoor MLS field boards to indoor arena screens—while maintaining a cohesive brand presence.

Approach

We studied each venue’s lighting, motion behavior, and screen dimensions, then developed a unified design system:

• Sporting Kansas City: Dynamic, high-energy animations that match the speed of play.
• KU Football: Strong, simplified layouts optimized for long-distance sideline visibility.
• KU Basketball: High-contrast indoor designs with crisp typography and quick-cut motion.

The final campaign delivered a polished and consistent brand experience across all three venues, boosting JR&Co.’s visibility and reinforcing their reputation as a reliable regional leader.

Nichez successfully transformed JR&Co.’s presence across major Kansas sporting venues with a cohesive, high-impact digital ad system tailored to the unique energy and visual challenges of each environment. The result was a bold, confident visual identity that amplified JR&Co.’s commitment to reliability while placing the brand in front of some of the region’s most engaged audiences.