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Nichez partnered with JR&Co to create a high-energy game day promotional experience in support of Sporting Kansas City. The centerpiece of the activation was a custom blue foam finger featuring both the Sporting KC and JR&Co brands, giving fans a fun, highly visible way to show their team spirit while creating a memorable brand connection.
JR&Co wanted to create a promotional item that felt authentic to the game day experience while putting its brand directly into the hands of fans. The piece needed to complement Sporting KC’s passionate fan culture without feeling like a traditional corporate giveaway.
The solution needed to be simple, recognizable, and built for the excitement of the stadium.
Nichez tapped into one of the most recognizable symbols of sports fandom—the foam finger. We designed a custom blue foam finger that incorporated Sporting KC and JR&Co branding into a single, cohesive piece.
The bold blue color connected naturally to Sporting KC’s visual identity, while the oversized format ensured the branded fingers would be highly visible throughout the crowd.
The foam fingers were created to be more than promotional merchandise. They gave fans an immediate way to participate in the game day atmosphere—holding them up during big plays, celebrating goals, and adding energy to the stands.
By putting the brand directly into the hands of fans, JR&Co became part of the experience rather than simply another sponsor on the sidelines.
Nichez carefully balanced the Sporting KC and JR&Co identities so both brands remained recognizable while the overall design still felt like a natural part of the game day environment. The result was a promotional piece that felt fun, energetic, and authentically connected to the sport.
The custom foam fingers gave JR&Co a memorable way to engage with Sporting KC fans and created a highly visible presence throughout the game day experience. The activation:
Nichez helped JR&Co turn a simple promotional product into a game day experience. By combining Sporting KC’s recognizable blue with an iconic symbol of sports fandom, the custom foam fingers brought together team spirit, fan participation, and brand visibility in one memorable activation.
