Vivrant Clean Tide to Go™ Pens

Vivrant Clean, a Denver-based commercial cleaning company, wanted a way to stand out at real estate industry events—spaces crowded with booths, brochures, and forgettable swag. The goal was to create something useful, on-brand, and memorable that would spark conversation and keep Vivrant Clean top of mind long after the event ended.

The Solution

Nichez identified a simple truth: real estate professionals are constantly on the move—and appearances matter. We created custom-branded Tide to Go™ stain remover pens featuring Vivrant Clean’s branding and messaging.

The product choice aligned perfectly with Vivrant Clean’s promise of cleanliness and attention to detail, while offering immediate, everyday utility to the audience.

The Impact

The giveaway generated heavy engagement at each event. Attendees stopped, asked questions, and lingered—often sharing stories about why the product was useful in their day-to-day work. The stain remover pens were kept, used, and carried beyond the event.

Why It Worked

• The product solved a real problem for the audience
• Brand alignment felt clever, not forced
• High perceived value for a small investment
• Continued brand visibility long after the event ended