Building Canyon’s Product-Forward Website
Canyon, a fast-growing confectionery brand known for clean ingredients and bold flavors, needed a website that could keep up with their expanding product line and rising national visibility. Their existing digital presence wasn’t effectively showcasing their products, directing customers to retail locations, or amplifying the brand’s growing list of industry awards.
Nichez partnered with Canyon to design and build a new website that would become their digital flagship—equal parts product catalog, brand story, and conversion engine.
The Challenge
Canyon’s goals were clear:
- Showcase their full product lineup in a way that highlighted flavor, ingredients, and packaging.
- Make it easy for customers to find where to buy Canyon treats, whether online or in local stores.
- Elevate their awards and industry recognition to strengthen brand credibility with both consumers and retail buyers.
- Create a modern, youthful design system aligned with their playful brand identity.
- Build a scalable platform that could grow as new products were introduced and distribution expanded.
The result: a site that not only looks delicious but performs exceptionally well for both customers and partners.
- Increased product discovery: The new product pages became the top-visited section of the site within 30 days.
- Improved conversion: Customers reported finding local retailers significantly faster through the new store locator.
- Stronger brand perception: Retail partners highlighted the Awards Hub as a valuable trust signal.
- Future-proofed content: Canyon’s marketing team gained full control over updates, allowing them to launch new flavors and features quickly.
Canyon’s new website became more than a digital catalog—it evolved into a powerful brand platform. By blending storytelling, product clarity, and functional design, Nichez helped Canyon create an online presence that reflects the excitement and quality of their growing confectionery line.
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