Colorado Perioperative Medicine Website

A Digital Experience That Builds Trust Before Surgery

Colorado Perioperative Medicine (CPM), a medical group specializing in anesthesia and perioperative care, approached Nichez with a challenge: create a modern, patient-focused website that not only informed patients about their upcoming procedures but also built trust with the anesthesiologist who would be caring for them.

Because patients often meet their anesthesiologist only moments before surgery, CPM wanted to create a digital introduction that provided reassurance, clarity, and comfort long before the day of the procedure.

Nichez delivered a comprehensive digital solution—including a new website and a suite of educational videos—that transformed the patient experience from uncertain to informed and confident.

The Challenge

Patients often arrive at surgery with anxiety, uncertainty, and unanswered questions—especially regarding anesthesia. CPM needed:

1. A user-friendly website that explained procedures clearly and compassionately
2. An approachable digital presence that helped patients feel connected to their anesthesiologist
3. Accurate, thoughtfully produced educational videos that walked patients through what to expect
4. A visual identity and content tone that conveyed warmth, professionalism, and clarity

The goal was to empower patients with knowledge while giving CPM a strong, credible digital presence in the healthcare landscape.

Results

The new website and education platform made an immediate impact on both patient experience and clinical workflow.

Key outcomes included:

• Reduced patient anxiety, as more patients arrived informed and confident
• Fewer repetitive questions for clinical staff, thanks to clear pre-procedure education
• Stronger patient–provider connection, even before the day of surgery
• Improved online credibility, giving CPM a polished, trustworthy digital home
• Positive patient feedback, with many appreciating the video walk-throughs

Through a thoughtful blend of web design, patient education, and video production, Nichez helped Colorado Perioperative Medicine transform the pre-surgery experience. The website now serves as a digital extension of the clinicians themselves—knowledgeable, compassionate, and reassuring.

This project demonstrates how smart digital design can directly improve patient trust, understanding, and overall care quality.