Coda Coffee Brochure System

Designing a Brochure System for Coda Coffee

When Coda Coffee approached Nichez, they weren’t simply looking for marketing materials—
they were seeking a printed system that embodied the heartbeat of their craft.

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“When your heart and soul is poured into your craft there is a drive that elevates all aspects of what you do. From sourcing the best beans in the world to roasting and delivering an award-winning coffee, our cadence is excellence, our drive is to always be better. Every aspect of our craft is diligently nurtured. After all, this is our life’s work — Coda Coffee Co.”*

This ethos became the foundation for every design decision that followed.

The Challenge

Coda Coffee needed a cohesive, versatile brochure system—one that could support sales conversations, present their story, communicate sourcing integrity, and showcase their full range of coffees in a way that felt elevated and intentional.

The core requirements included:

• A flagship sales brochure articulating the brand’s mission, values, and differentiators
• A flexible coffee menu insert that could be updated as seasonal offerings changed
• A pocket-folder system integrated into the back cover to hold the menu and any supplemental materials without disrupting the overall design
• A tactile, premium print presence that reflected the care Coda pours into its craft

It had to be approachable yet premium, polished but authentic—much like the coffee itself.