Marshdale Burger Co. Signage

Comprehensive Signage & Menu System

Marshdale Burger Co. is a mountain-town burger restaurant with a laid-back personality, a handcrafted menu, and a strong commitment to local flavor. Nichez partnered with Marshdale Burger Co. to develop a complete environmental branding solution, including indoor signage, wayfinding, outdoor signage, and menu systems. The goal was to create a cohesive visual identity throughout the customer journey, from the moment a guest arrives through each step of their in-restaurant experience.

The Challenge

MBC needed a system that was:

• Visually cohesive across interior and exterior spaces
• Durable and functional in a high-traffic food environment
• Easy to navigate for dine-in and takeout customers
• Clear, legible, and consistent with the brand’s personality
• A magnetic menu makes it scalable for future locations or menu updates

The Solution

• A fully integrated interior and exterior signage package
• A cohesive wayfinding network that improves guest flow
• A scalable menu system that supports daily operations and future growth
• A refined brand presence that feels handcrafted, welcoming, and uniquely MBC

For Marshdale Burger Co., signage isn’t just directional—it’s part of the story. Nichez crafted an environmental experience that captures the spirit of the brand while making the restaurant more intuitive, functional, and inviting.