Matrix Providers Logo Design

Brand Identity, Strategy & Visual Systems

Matrix Providers is a leading healthcare staffing partner serving government facilities across the United States. Their mission is to support our nation’s service members and their families by providing diverse, highly qualified medical professionals who bring excellence, compassion, and integrity to every assignment.

Matrix Providers approached Nichez to create a new brand identity that captured their commitment to diversity, service, and American values—while elevating their presence within federal healthcare contracting.

The result is a bold, meaningful logo system built from human silhouettes, colored in modern Americana tones, representing the diverse people at the heart of Matrix Providers’ mission.

Matrix Providers needed a brand identity that:

• Connected visually to their role serving U.S. military and government facilities
• Looked modern, professional, and trustworthy
• Differentiated them within a competitive staffing market
• Worked seamlessly across digital platforms, uniforms, proposals, presentations, and building signage
• Could be codified into a clear brand standards guide

The challenge was to create a logo that felt human and patriotic, without slipping into clichés or overly literal symbolism.

Nichez created a custom emblem built from multiple human silhouettes, each rendered in modern Americana colors, symbolizing individuality within a unified mission. The shapes come together to form a balanced, structured icon that represents the strength of diverse professionals contributing to a greater purpose. A clean, contemporary typography system supports the mark, balancing authority with warmth. Nichez then developed a full brand standards guide including logo usage, color palette, typography, spacing, and applications across print, digital, and apparel.

By grounding the design in Matrix Provider's values, Nichez built a logo and brand system that authentically reflects the mission of Matrix Providers. The new identity is modern, meaningful, and human—capturing the spirit of the people who care for our nation’s heroes every day.