Alpine Bank Holiday Gifts

Alpine Bank’s Tiered Holiday Gift Experience

Alpine Bank approached Nichez with the goal of creating a tiered holiday gift program that matched the bank’s values: community-minded, Colorado-proud, and thoughtfully curated.

The challenge:

Design two levels of gifts that feel equally intentional and high-quality—each tailored to different recipient groups—while still presenting a cohesive, unified brand experience.

Nichez developed the creative strategy, packaging system, product sourcing, and final execution for a holiday program featuring artisan coffee, custom branding, and premium outdoor gear, all presented inside a fully custom-designed holiday gift box.

Gifts That Carry the Spirit of Colorado

To honor Alpine Bank’s deep roots across the state, Nichez developed a concept centered on:

Warmth. Craft. Adventure.

Each tier reflected a different facet of Alpine Bank’s personality:

• Tier 1 → Everyday warmth + community connection
• Tier 2 → Adventure, movement, and exploration

This framing unified the two gift tiers into one cohesive holiday message:

Wherever this year takes you—Alpine Bank is with you on the journey.