Feed Media Tiered Gifts

Feed Media, a leading performance marketing agency known for cultivating strong client relationships, sought a gifting partner capable of delivering high-quality, brand-aligned experiences. Their goal: create a tiered gifting program that felt personal yet scalable—something that would delight clients, reinforce the Feed Media brand, and stand apart from the usual corporate swag.

Nichez partnered with Feed Media to design and execute a three-tier gifting system centered around one universal human connector: exceptional coffee. Each tier carried a sense of progression—from simple indulgence to elevated, long-term utility—while maintaining a cohesive brand story through custom packaging, ribbon, and tissue.

The Challenge

Feed Media wanted to achieve three key objectives:

1. Consistency across tiers while still making each gift feel distinct and upgraded.
2. A premium unboxing experience that aligned with the agency’s high-touch client service model.
3. Products that clients would actually use, not clutter their desks.

Nichez was tasked with designing a system that balanced these goals with scalability, logistics, and brand personality.

The Solution: A Three-Tier Coffee-Forward Gift Program

Nichez developed a cohesive gifting strategy anchored in a shared theme—coffee as a daily ritual—and executed through three thoughtfully curated tiers. Each tier served a different level of client relationship while maintaining a consistent brand aesthetic.

The program delivered measurable and qualitative success:

• Consistent Client Delight: Recipients praised the combination of beauty, practicality, and surprise.
• Brand Reinforcement: With every tier, the Feed Media brand remained front and center without feeling overtly promotional.
• Operational Efficiency: Nichez handled sourcing, customization, assembly, and delivery—streamlining the process for Feed Media.
• Scalability: The tier system will serve as a framework for ongoing gifting throughout the year.

Conclusion

Through strategic curation, thoughtful product progression, and premium presentation, Nichez helped Feed Media create a gifting program that feels both high-touch and scalable. From the inviting simplicity of coffee and chocolate to the elevated utility of a French press, each tier builds on the last—celebrating clients at every stage of the relationship with intention and taste.