Chanda Center for Health Logo Design

Chanda Center for Health Logo Design & Brand Identity

Overview

Chanda Center for Health provides integrative care for individuals living with spinal cord injuries, supporting healing, independence, and long-term wellness. Nichez was tasked with creating a logo that could clearly communicate the organization’s purpose while balancing clinical credibility with compassion and humanity.

The resulting mark is a simple, meaningful symbol that reflects care, connection, and the central role Chanda Center plays in each patient’s journey.

The Concept

Nichez developed a symbolic mark built from layered meaning and intentional simplicity.

• Two abstract hands coming together represent treatment, support, and human connection—symbolizing the relationship between caregiver and patient.
• The perfect square represents the “Center”—a place of balance, stability, and grounded care where patients can heal and regain strength.
• The squiggly line within the mark serves a dual purpose: visually connecting the hands while also symbolizing the human spine, directly referencing Chanda Center’s work with spinal cord injury patients.

Together, these elements form a cohesive symbol that communicates care, structure, and hope without relying on literal or medical imagery.

The Solution

The final logo is a versatile, modern mark that feels both professional and deeply human. Its geometric structure ensures clarity and consistency across applications, while the organic linework introduces warmth and empathy.

The logo system was designed to:

• Scale effectively from small digital uses to large environmental signage
• Maintain legibility and impact in both color and monochrome
• Integrate seamlessly into future brand extensions