Farland Classic Logo Design

Automotive Restoration / Luxury Craftsmanship

Overview

Farland Classic Restoration specializes in returning classic automobiles to showroom-quality condition. Their work blends mechanical precision with artisan-level detail—restoring not just vehicles, but automotive history. Nichez was brought in to create a logo and brand identity that reflected this level of craftsmanship and could stand confidently alongside iconic automotive marques.

The Challenge

Farland needed an identity that:

• Immediately conveyed premium quality and trust
• Felt authentic within the world of classic and luxury automobiles
• Worked seamlessly across vehicles, shop signage, print, and merchandise

The brand had to feel at home next to legendary badges like Ferrari, Lamborghini, and Mercedes—without imitation.

The Concept

Nichez rooted the logo in the visual language of classic automotive badges and shields. These marks are timeless symbols of performance, heritage, and pride—elements deeply aligned with Farland’s craft.

The identity was designed to:

• Use a badge / shield form, echoing the structure and authority of classic car emblems
• Feature strong geometry and balanced proportions for a timeless, mechanical feel
• Communicate precision, durability, and heritage rather than trend

The result is a mark that feels earned—something that belongs on a restored vehicle as much as it does on a shop wall.

To extend the identity into tactile brand experiences, Nichez designed business cards featuring embossed tire tracks—a subtle but powerful nod to the craft. The texture reinforces hands-on workmanship, movement, and the physical reality of restoring vehicles at the highest level.

The Impact

Farland Classic Restoration now has a brand identity that matches the quality of its work. The logo signals expertise and pride before a single word is spoken, helping position the company as a premium restoration partner for collectors and enthusiasts.