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Craig Hospital wanted its 2021 Annual Report to do more than communicate numbers. It needed to show donors the meaningful journey their support made possible and demonstrate how their contributions directly benefited Craig Hospital graduates.
Nichez transformed the traditional annual report into an interactive storytelling experience—creating a piece that folded like a map and invited readers to follow a path through the year, ultimately leading to one important destination: a giant “Thank You.”
Annual reports have an important job: communicate impact, recognize supporters, and provide transparency around how donor dollars are being used. But presenting that information in a way people actually want to explore can be challenging. For Craig Hospital, the story was especially personal. Behind the statistics were real people, accomplishments, and lives changed through the generosity of donors. Nichez wanted to create a report that made those connections tangible while showing donors that they were an important part of the journey.
Rather than designing a traditional bound annual report, Nichez developed a fold-out map concept. As readers unfolded the piece, they were taken on a visual journey through Craig Hospital’s year.
A graphic pathway guided readers from one story and milestone to the next, creating a natural progression through the content and encouraging them to continue exploring.
Throughout the journey, the report highlighted how donor contributions were put to work to benefit Craig Hospital graduates. Stories, statistics, and key moments helped connect financial support with meaningful outcomes, giving donors a clearer understanding of the role they played in helping people move forward after Craig.
Instead of simply reporting where money went, the design helped show the impact behind the investment.
Nichez turned Craig Hospital’s 2021 Annual Report into an experience that was meant to be opened, unfolded, followed, and discovered. The map-inspired format made complex information approachable while giving the entire report a central narrative that connected Craig Hospital, its graduates, and its donors.
More than a recap of the year, the report became a tangible expression of gratitude—showing donors the journey their generosity helped create and reminding them that they were an essential part of every step.
